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Sandra Rea

You May Not Be Famous, But You ARE A Celebrity ;-)

Ever feel like a nobody because you're not on the New York Times Best Seller quite yet and your print runs are below 30,000? Take a deep breath. I have an announcement that just might surprise you.

You may not be "famous," but in your readers' eyes YOU ARE A CELEBRITY!

Stop belly aching that "you haven't made it big." Do you know how many people in the world would give their two front teeth to have readers who want to know about them? Do you know how wonderful it is that you wrote a book... that you FINISHED your book and it is published? A lot of people dream of what you have accomplished.

Don't waste time looking at who is ahead of you in line (i.e., the A-list authors published by big-name houses) and don't lose sight of who's looking at you with the same level of envy and admiration. By the way, let me point out envy is bad if that's all there is, but envy with admiration for one's accomplishment is always a healthy motivator. You envy an author because you also admire her work? Strive to achieve what she has achieved. Learn what she did to get to the level she's achieved. Use that envy and admiration soup to push yourself to the next level.

Let's do a little exercise that will quickly drive this point home. First, think of a celebrity you admire and would love to meet but know it would never be likely to happen. Next, imagine sending a note of appreciation (i.e., card, email, blog post, etc.) and admiration to that person (yes, celebrities are people, too) regarding that celebrity's work (i.e., performance, appearance, movie, book, etc.). Now, imagine receiving a personal thank you from your favorite star recognizing your gesture of appreciation. What would you do?

If you're like most people, you might call, email, tweet and blog everyone you know about the experience! That's real viral marketing – the sharing of a real personal experience with others via word of mouth.

Whether you have one fan or thousands the principles are the same. In the reader's eye you are a true celebrity. You're bigger than life. Why? You created something that enriched the reader's life, made that reader forget problems, and maybe you made that person smile.

Bottom line: As an author you touch people on an emotional level. That is an accomplishment to be proud of and you should pat yourself on the back. Enjoy your celebrity status. Just don't let it go to your head! ; )

I invite your comments and questions.

Book Candy Sandy
sandy@bookcandystudios.com
www.bookcandystudios.com
949.613.2099

Tags: book candy sandy, book candy studios, book marketing, book promotions, marketing tips, sandra rea

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Sharon Moore Comment by Sharon Moore on August 12, 2009 at 7:25am
Thanks I feel better :-).

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